How to Style Lavazza Coffee

Last week I was on my way home from a long day of shooting when I saw a strong, creative advertising campaign for Lavazza Coffee. This image worked so well for me that as soon as I got home I searched for it online, only to discover that the image I saw was one of many!

A 2008 calender has been created with six visuals showing the months Jan-Feb through to Nov-Dec. For each "month" a fictional queen has been created with her own brief story. All of these tales are illustrated exquisitely in the photographs.

(Below pictures seen as)
Jan-Feb : Queen Vanalika 11
March-April: Queen Bao
May-June: Queen Sophie Margot
July-August: Queen Yasmine
Sept-Oct: Queen Kuk Grethel
Nov-Dec: Queen Melissa 111




This collection of pictures are cleverly styled, with an infusion of colour, texture and fabrics ranging from futuristic latex stockings to luxurious silks and furs.

What is interesting about this campaign is that the coffee is not the initial focal point in the shot, it is the fictional characters. They do, however all hold a cup of "Majestic" coffee in their hand. These images are quite simply for me works of art that will hopefully sell Lavazza coffee to the level this brand deserves for such a bold, captivating campaign.