London's New Music Talents

I assisted on a shoot a good couple of months back with a handful of girls topped to be London's new music talents.

They were Goldilocks, her genre, Electro/Grime/Pop (http://www.myspace.com/goldielocksmusic)

Emmy The Great with her music falling under Chinese Traditional (http://www.myspace.com/emmythegreat)

Ebony Bones, Post Punk/ Tropical/ Melodramatic Pop (http://www.myspace.com/ebonybones).

We were shooting for Paper Magazine. This shoot was months ago but I wanted to revisit this day because all these girls were great fun and down to earth. Since the day of the shoot I have noticed a fair amount of marketing around all the girls. They seem to be doing really well. Good luck to them all.

66 ' North

At 66' North and 34 ' latitude the Arctic Circle begins. This photo shoot is inspired by the Inuit tribe, with influence taken from their costume of furs and skins to the strong relationship they hold with their environment.

Online Retail

Online retail seems to be growing from strength to strength and in my eyes its obvious why it is doing so well. Shopping online allows consumers to browse through at their own pace, to look at the more expensive brands without some snooty sales assistant giving daggers.

Online you're anonymous - consumers can look at anything that takes their fancy without judgment.

Styling for online retail companies can prove challenging. The consumer has privacy but they do miss out on the fine details such as touch. As a stylist it is your job to make sure these factors are not an issue.

The photographs have to be clean, precise and uncomplicated. They need to be perfect product shots that ultimately sell the clothes. How does it fasten, what fabric is it made from, what is the silhouette-all of these elements must be clear to the consumer.

These are a couple online shots I have styled.